An Exploratory Study Of The Impact Of Social Media Communication On Face-To-Face Communication

Abstract

This study examines how frequent social media communication influences face-to-face interaction and interpersonal confidence among undergraduate students at the Federal University of Technology Akure (FUTA), Nigeria. With the pervasive integration of digital platforms into everyday life, social media has become a primary means of social connection among young adults. However, its effects on offline communication behavior remain contested. Using a quantitative research design, an online survey was administered to a conveniently selected sample of 500 undergraduates. Data were analyzed using descriptive and inferential statistics to explore how patterns of social media use relate to students’ confidence, comfort, and engagement in in-person interactions. Accordingly, the study examined social media usage patterns, confidence and comfort levels in initiating conversations, and nonverbal engagement such as eye contact during face-to-face communication. Results reveal that while most respondents feel more comfortable expressing themselves online, frequent social media communication also enhances confidence in initiating offline conversations. Although some reported minor nonverbal challenges, such as reduced comfort with eye contact, the findings suggest that social media complements rather than diminishes interpersonal communication competence.